Thesis delivers big BringAFriend savings, plus new look for OB1 carbon gravel bike

Thesis wants to help you and a friend get into a new custom gravel bike, so with their BringAFriend program, you both save $300 off a new OB1 when you refer each other. And while you’re both customizing those versatile OB1s, there are a couple of shiny new color options – adding Olive Green and a rich mauve-ish, pink-ish Plum to the mix.

Thesis BringAFriend saves $300 off a new OB1 carbon gravel bike

The BringAFriend deal actually debuted back in March for a very limited time, but Thesis got such a positive response that they soon started to work on offering it more on a  permanent basis. Thesis tells us they brought on more staff to keep up with the communication with customers and referrals, also updating their internal systems and building up frameset & component stock to better serve their core idea of customizing each bike build.

So now BringAFriend is back. If you refer a friend (introduce both of yourselves by email to get the process started at hello@thesis.bike) both of you will get a $300 discount off your new OB1 (knocking the starting price down to $2999 with SRAM 1×11 & carbon wheels… or $3999 with SRAM eTap AXS.) If you are already an OB1 owner, you can still save your friend’s $300 off their new bike, too.

Thesis OB1 customizable carbon gravel bike, now in more colors

If you and your friend are customizing and buying new gravel bikes, you don’t want them to look exactly the same right?

Now in addition to the original electric blue, slate gray, tangerine orange, and matte black, Thesis adds a couple of new colors. So, pick from glossy Olive Green or Plum for your personalized build.

One-on-One customization, direct from Thesis

A big part of Thesis’ BringAFriend program was about growing a community of cyclists, but it is also about opening a direct line of communication with their buyers. While Thesis sells just one frameset and only SRAM mechanical or electronic groupsets, they offer plenty of possibilities for fit & setup customization in the complete bike builds – from 650b adventure builds to fast all-road 700c setups.

But they understand that not everyone knows exactly what they need, so Thesis offers free 1-on-1 consultation to get the perfect setup for you & your riding – from crank length & bar width to gearing & dropper posts. So when you are ready to buy, you can schedule a call with Thesis co-founder Randall Jacobs to dial in your setup.

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